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muft-free-wifi-advertising-routers

Top 5 Free (Muft) WiFi Advertising Router(s)

Turn your boring router into a WiFi advertising router with Muft WiFi Management Software!

Muft’s WiFi Management software let’s you create your own WiFi ad network. All you need a router (from the list below), configure it with our firmware settings and get access to our online WiFi advertising software. Your customers now get allows you place WiFi advertisements, manage WiFi Zones, authenticate WiFi users and place zone-specific campaigns.

Muft WiFi’s advertising and WiFi management software works with most DD-WRTs and Open-WRTs routers. The following is a list of routers that we recommend and our ISPs like working with.

PEOPLE LOVE MUFT (FREE) WIFI!

 


How do I convert my boring router into a WiFi advertising router with Muft WiFi Management Software?

Simply configure any DD-WRT or Microtik router with Muft WiFi Management Software’s firmware settings. Convert your router into a super WiFi advertising router. Users will now see WiFi login screen (and your ad) before the log in.

Muft WiFi Management Software produces a user authentication process that is simple for end-users and the advertisements are seamlessly integrated:

  1. Connect to WiFi
  2. Enter mobile number
  3. Watch ad
  4. Get one-time password by SMS
  5. Enjoy free WiFi for one session.
  6. Repeat after session is over.

After one session, the user will be disconnected and will receive the following notification on their phone:

“You have been disconnected. Please sign in again”

For software-users:

Starting a Muft WiFi Zone is super simple – all you need is an Internet connection from your local service provider and a Muft WiFi advertising router (or your own router configured with our firmware settings).

A Muft WiFi router when connected to any Internet connection produces Muft WiFi’s user authentication process as mentioned above (Connect-WatchAd-GetFreeWiFi-Repeat).

The following technological schema shows how robust our WiFi advertising platform is:

how much wifi zones work

These WiFi advertising routers (and software) are used by cafes, gyms, waiting rooms, clinics, salons and so on to power their own advertisements and track users on their WiFi zones. Muft’sWiFi advertising routers are also used by ISPs, agents and ad agencies who want to create their own network of ad-sponsored free WiFi hotspots at different locations including but not restricted to hotels, bus stops, airports and marketplaces.

The ad-spaces (on Muft’s WiFi advertising router) are managed with our online WiFi advertising platform. With this online software, you get a detailed (mobile number and access time) log of every user that accesses the WiFi service. Furthermore, you can target your ad campaigns to a specific router. These hyperlocal ads can be your own (native) or can be sold to 3rd party advertisers.

 

 

wifi-advertising-router

 

wifi-advertising-router


Here is a list of routers that work with Muft WiFi Management Software and can be used to convert your boring router into to a WiFi advertising router.


HIGH CAPACITY: Ideal for public WiFi zones at airports, train stations, market places, tourists spots and so on. Designed for heavy usage.

Free (Muft) WiFi Advertising Router: Ubiquiti Air Grid M2 – Supports upto 150-200 concurrent users

BUY ON AMAZON


Free (Muft) WiFi Advertising Router: Ubiquiti Air Grid M5 – Supports upto 150-180 concurrent users

BUY ON AMAZON


Free (Muft) WiFi Advertising Router: MikroTik RB750GL – Supports upto 200 concurrent users

BUY ON AMAZON


Free (Muft) WiFi Advertising Router: Ubiquiti Air Router – Supports upto 120-150 concurrent users

BUY ON AMAZON


MEDIUM CAPACITY: Ideal for hotels, hostels, large restaurants, coaching classes, bus stops and so on. Designed for mid-heavy usage.

Free (Muft) WiFi Advertising Router: TP-Link 1043 ND – Supports about 80 – 100 concurrent users

BUY ON AMAZON


LOW CAPACITY: Ideal for cafes, clubs, pubs, bars, restaurants, clinics and so on. Designed for low-mid usage.

Free (Muft) WiFi Advertising Router: TP-Link 740 ND – Supports about 20 – 30 concurrent users


BUY ON AMAZON


Free (Muft) WiFi Advertising Router: Tenda W306 – Supports 30 – 30 concurrent users

BUY ON AMAZON


Note: Open-WRT version 15.05 supported. http://wiki.openwrt.org/toh/start

CLICK HERE TO SIGN UP FOR MUFT WIFI MANAGEMENT SOFTWARE

wifi-advertising-platform

WiFi Advertising Platform

Muft (free) WiFi Advertising is the newest way to attract customers and reach out to the right audiences. Cisco predicts that more than 60% of all Internet traffic will be handled via WiFi in the next 4 years. What’s more? WiFi Advertising a billion dollar almost untapped industry. Most Governments welcome any idea that supports public Internet access; unlike selling ‘Internet’, free WiFi marketing requires lesser permissions. All you need is router + an internet connection + Muft WiFi Advertising platform; and you can create your own WiFi ad network.

Advertisers and ISPs love our WiFi advertising platform because

  • Excellent Brand Recall and Customer Experience – People remember you when you offer them free WiFi!
  • HyperLocation Advertising– is made possible as you can choose the specific zone you want place your ads on.
  • Smart-Social Advertisements – Instead of mindlessly spending money on spammy digital ads; brands like to spend their money on free Internet access to watch their customer loyalty grow.

PEOPLE LOVE FREE WIFI!

WiFi Advertising Platform - WiFi Advertising Software - Login Screen

 


How does Muft WiFi Advertising Platform work?

For End-Users:

WiFi Advertising Platform - WiFi Advertising Software

Muft WiFi’s user authentication process is simple for end-users and the advertisements are seamlessly integrated:

  1. Connect to WiFi
  2. Enter mobile number
  3. Watch ad
  4. Get one-time password by SMS
  5. Enjoy free WiFi for one session.
  6. Repeat after session is over.

After one session, the user will be disconnected and will receive the following notification on their phone:

“You have been disconnected. Please sign in again”

For software-users:

Starting a Muft WiFi Zone is super simple – all you need is an Internet connection from your local service provider and a Muft WiFi compatible router (or your own router configured with our firmware settings).

muft wifi routers

A Muft WiFi router when connected to any Internet connection produces Muft WiFi’s user authentication process as mentioned above (Connect-WatchAd-GetFreeWiFi-Repeat).

The following technological schema shows how robust our WiFi advertising platform is:

how much wifi zones work

Our WifF advertising platform is used by cafes, gyms, waiting rooms, clinics, salons and so on to power their own advertisements and track users on their WiFi zones.

Our WiFi advertising platform is also used by ISPs, agents and ad agencies who want to create their own network of ad-sponsored free WiFi hotspots at different locations including but not restricted to hotels, bus stops, airports and marketplaces.

The ad-spaces (and the WiFi zones) are managed with our online WiFi advertising platform. With this online software, you get a detailed (mobile number and access time) log of every user that accesses the WiFi service. Furthermore, you can target your ad campaigns to a specific router. These hyperlocal ads can be your own (native) or can be sold to 3rd party advertisers.

Muft WiFi management software screen shot

Buy or sell - muft wifi management software

 

 


400+ Muft (free) WiFi Zones are powered with Muft WiFi Advertising Platform – This idea is a compilation of our learning from digital (wifi) advertising in rural India with a team of 12 advertising agencies and their FMCG/Banking clients.

At present, the Muft WiFi advertising platform is used by advertising agencies, FMCGs for rural marketing, 45 Internet service providers and, a community over 1.5 million people across (12 states in) India, Botwana and Kenya who have spent 20 million hours at different ad-sponsored Muft WiFi Zones.

The technologies and our networks now makes it possible for us to start a rural wifi ad campaign at ANY location in India within 3 days.

Want us to partner with us to use our WiFi Advertising Platform? Want to create your own WiFi-ad network? Contact us via our contact form with your name and intent of use.

Creative Idea for Rural Marketing in India: Muft WiFi’s CASE STUDY

Case Study – Creative Ideas for Rural Marketing in India with Muft (free) WiFi Zones

Muft (free) WiFi Zones: This idea is a compilation of our learning from digital (wifi) advertising in rural India with a team of 12 advertising agencies and their FMCG/Banking clients.

At present, the Muft WiFi rural advertising network consists of 45 Internet service providers and, a community over 1.5 million people across (12 states in) India, Botwana and Kenya who have spent 20 million hours at different ad-sponsored Muft WiFi Zones.

The technologies and our networks now makes it possible for us to start a rural wifi ad campaign at ANY location in India within 3 days.

To get a copy of this case study contact us via our contact form with your name and intent of use.


The Problem: Why is rural marketing so difficult?

Arguably, India can be considered as one of the most culturally, economically, politically and linguistically diverse country in the world. With a population of 1.3 billion people in India living in 29 states and 7 union territories; your target audience could be split across its 30 major cities, 8000 towns and more than 600,000 villages. India speaks over 120 languages across 1600+ dialects and is home to hundreds of religions. This diversity in India makes it extraordinarily hard to reach out the right audiences.

The Need: Why is rural marketing so important?

With over 70% of the Indian population still residing in villages and small towns, it’s time to think beyond the hyper-competitive markets of big cities and dive into the world of rural marketing in India. What’s more?

Rural India contributes to over 60% of the GDP!

Ahem… now, I have got your attention!


The Scope: Mixing creative rural marketing ideas via the digital medium?

(in simple words) Is rural India ready for digital marketing?

Yes. And free WiFi advertising was our process!

So let’s start with the basics of understanding our users better in India…

Just like any form of marketing, generating creative ideas for rural marketing means identifying the needs of customers and potential customers, providing products/services that satisfy their needs, and developing efficient processes or systems to deliver your product/service to the market when, where, and how consumers want it.

The following three images will show the diverse digital competencies of India with a promise of an Internet enabled smartphone.

Creative Ideas for Rural Marketing in India with free WiFi Zones Creative Ideas for Rural Marketing in India with free WiFi Zones

These images make it clear that people love their smartphones and the ease of access it brings beyond traditional PCs. Infact, CISCO predicts that India will have 650 million smart-phones by 2019! Ad-sponsored Free WiFi could be one of the easiest and best ways to attract new customers who stay offline most of the times because of of expensive data.

For less than Rs. 1, a brand should be able to showcase their (shifting/rotating ad) to one person in the remotest part of India – that was our design goal! 


The Process: How Did (do) We Do It?

Traditional ad-networks that have largely catered to the city audience and they were built that way, so they simply don’t work when it comes to rural markets or WiFi. From outdoor media to social media advertising, the focus for most platforms, brands and advertisers has been ‘urban’ or ‘exclusive’ – not ‘rural’ or ‘inclusive’.

While traditional ad-networks are super simple and have their processes clearly defined, rural marketing via WiFi can be a bit tricky. If you live in a city, it’s difficult to understand the communicative patterns, belief systems or behaviors of India’s extraordinarily diverse societies living in semi-urban and rural areas. Therefore, making a creatively appealing strategy that can effectively target the right rural audience is not just strategically hard, it’s impossible most of the times. So we focused on ‘hyper-local’, ‘brand recall’ and ‘brand retention’. This is where the ‘free’ part was mixed with the WiFi ad network technologies that we built. The technical schema was developed after several focus groups with usability experts:

Creative Ideas for Rural Marketing in India

Muft WiFi’s user authentication process is simple for end-users and the advertisements are seamlessly integrated:

  1. Connect to WiFi
  2. Enter mobile number
  3. Watch ad
  4. Get one-time password by SMS
  5. Enjoy WiFi for one session.
  6. Repeat after session is over.

We made sure that the user witnessed the advertiser’s branding continuously for 1 and a half minutes during the login process.

We made it dead simple… And the incentive was large – Free WiFi! We localised this login screen and the WiFi SSID in 18 different languages. We made sure the login-page was fully mobile responsive and that it would load across 15 of the most popular mobile browsers used in India. We ensured that every end-user got a minimum speed of 4MBs on their phones to ensure an excellent user experience.

We eliminated ‘text’ based user IDs and kept our focus on ‘number IDs’ and ‘number passwords’. This included a lot more semi-literate people.

Our advertisers (or their agencies) could easily manage ads remotely from their Delhi, Mumbai and Bangalore offices. The interface we built to manage this was simplified too.

Buy or sell - muft wifi management software Muft WiFi Management Software

The Outcome: Making a shift From Bullock-cart/Rickshaw Marketing to WiFi Marketing!

During the Independence struggle in India, bullock-carts were used to carry out messages. These bullock-carts have now been replaced with tractors and motor-rickshaws. There are several rural marketing agencies that are doing a fantastic job. For instance; using bullock carts and auto-rickshaw advertising can be an excellent way to showcase your banner and reach out to rural audiences. Many distributed networks in different areas will assist you with this. Again, if you want to go all-India with such ideas, it’s next to impossible. Rickshaw-marketing is extremely effective in targeting few hundred villages at time but as you wish to be more aggressive on rural marketing, the cost of managing this shoots up exponentially.

By the end of 2015, India had defeated United States as the second largest buyer of smart-phones. India will have over 650 million smartphones by 2019 (CISCO, 2015).

Our idea of using free WiFi for rural marketing and building a system from scratch to support it worked! We made some of the largest brands move their digital spends towards rural markets. We convinced ad agencies with clients like Coca-cola to understand the limited effectiveness of digital marketing efforts in hyper-competitive urban areas; and the opportunity to go digital and rural.

We have now expanded its reach to cover more rural areas at decreased costs. It’s clear that ‘Muft (free) WiFi rural marketing’ is definitely going to pave the way for many of the first movers advertising with us in this unchallenged (digital) rural market territory.


If you are looking to to invest in rural marketing or an agency that works on rural marketing or digital marketing – contact our sales team to inquire about our technologies

Routers compatible with Muft WiFi Software (India)

Muft WiFi’s advertising and WiFi management software works with most DD-WRTs and Open-WRTs routers. The following is a list of routers that we recommend and our ISPs like working with.


HIGH CAPACITY: Ideal for public WiFi zones at airports, train stations, market places, tourists spots and so on. Designed for heavy usage.

Ubiquiti Air Grid M2 – Supports upto 150-200 concurrent users

BUY ON AMAZON


Ubiquiti Air Grid M5 – Supports upto 150-180 concurrent users

BUY ON AMAZON


MikroTik RB750GL – Supports upto 200 concurrent users

BUY ON AMAZON


Ubiquiti Air Router – Supports upto 120-150 concurrent users

BUY ON AMAZON


MEDIUM CAPACITY: Ideal for hotels, hostels, large restaurants, coaching classes, bus stops and so on. Designed for mid-heavy usage.

TP-Link 1043 ND – Supports about 80 – 100 concurrent users

BUY ON AMAZON


LOW CAPACITY: Ideal for cafes, clubs, pubs, bars, restaurants, clinics and so on. Designed for low-mid usage.

TP-Link 740 ND – Supports about 20 – 30 concurrent users


BUY ON AMAZON


Tenda W306 – Supports 30 – 30 concurrent users

BUY ON AMAZON


Note: Open-WRT version 15.05 supported. http://wiki.openwrt.org/toh/start

Contact our technical team after you get a Muft WiFi compatible router. Our team will assist you with the firmware configuration and software installation process.

Top 3 WiFi Advertising Software

In this article we provide information on the top 3 cloud controlled WiFi advertising software.



It’s time to get a good WiFi advertising system and create:

  • Excellent Brand Recall and Customer Experience – People remember you when you offer them free WiFi!
  • HyperLocation Advertising– is made possible as you can choose the specific zone you want place your ads on.
  • Smart-Social Advertisements – Instead of mindlessly spending money on spammy digital ads; brands like to spend their money on free Internet access to watch their customer loyalty grow.

#3 Socifi WiFi

wifi advertising software

Socifi, an American WiFi advertising software is widely used for it’s social login feature (note: It is not a legal way to authenticate WiFi users in many countries) with options like ‘login with facebook’ and ‘login with twitter. Socifi also allows easy monetization of 3G/4G. The company has its headquarters in the silicon valley and constantly provides great upgates

Click here to visit their site: www.socifi.com


 

#2 Purple WiFi

purple wifi advertising software

Purple WiFi, a British WiFi advertising software company,  focuses on customer and guest intelligence. Their CRM is focused on driving WiFi intelligence for businesses. This is particularly useful for providing WiFi at large businesses such as hotel or fast food chains.

Click here to view their website: www.purple.ai


#1 Muft WiFi Advertising Software

wifi advertising software

The Muft WiFi advertising system comes with 3 essential module groups that can help you secure, manage and monetize your WiFi Zone.

  1. WiFi Intelligence – The aim of this module to show provides users with performance and branding analytics. The premium version of the software allows users to export security logs.
  2. WiFi Advertising – Place or sell hyperlocal zone-specific Wifi ads.
  3. WiFi Management – The aim of this module to automate network management. Users can view/add/edit/group users, routers and zones within a network.

muft wifi advertising software

This software is relatively newer and cheaper than the above-mentioned options – however, it’s still in beta.

Click here to visit website: www.muftwifi.com/software

 

A good WiFi Advertising System

What is a WiFi Advertising System?

A WiFi advertising system helps you place WiFi advertisements. At most public WiFi Zones, the users are authenticated in the following way:

  1. User connects to watches a WiFi advertisement
  2. User is granted free Internet access

WiFi Advertising System

This WiFi login page can be considered as precious branding and advertising space. Many brands companies are using smart WiFi Advertising Systems to place creative ads and reach out to targeted audiences. The following images iterates how some brands are using WiFi advertising software/platform to deploy such WiFi ads:

WiFi Advertising System Feature: Hyper-location Targeting
WiFi Advertising System Feature: Hyper-location Targeting

 

WiFi Advertising System Feature: Video Ads
WiFi Advertising System Feature: Video ad place

 

WiFi Advertising System Feature: Promote Apps Installs
WiFi Advertising System Feature: Promote Apps Installs

 

Click here to see some examples of creative WiFi Advertising.

With a robust WiFi advertising system you can ensure that user watches your WiFi advertisement every (x) hours on her/his WiFi login screen.

User Flow and Interaction for Each Login:

  • SSID Impression: User sees your brand sponsored WiFi zone SSID – “Free Wifi by your brand”
  • Banner Ad: A WiFi login page opens up with your logo and banner ad
  • The user enters mobile number to receive password via SMS.
  • Video View: User views video and waits for access code (15-20 second video) with message below “Your session of free Internet is powered by Brand_Name”
  • SMS: User receives Unique SMS Code and your brand message and weblink
  • Text-typing and Learning Code: User enters text code – YOURBRAND2343. Internet Access is granted to verified used.
  • Click: User is redirected to your site/link
  • Audio Listen: User gets phone call with jingle (less than 60 seconds) when he logs off.

 


 

How does Muft (free) WiFi Advertising System Work?

Muft (free) WiFi Advertising System is specifically designed to allow advertising agencies, WiFi (Internet) providers and businesses to place hyperlocal zone-specific

The process is simple. Plug in a Muft WiFi router and use our online WiFi advertising system/software to start placing your advertisements. (Note: To place on ads on existing Muft WiFi zones, contact us)

WiFi Advertising System
Muft WiFi Advertising System

You can create zones, place your own ads or sell ad space to advertisers and manage your entire network with our WiFi advertising system.

There are 3 main reasons why advertising agencies and companies are making large digital marketing spends on WiFi Advertising in India trust our WiFi advertising system:

  • Excellent Brand Recall and Customer Experience – People remember you when you offer them free WiFi! Muft WiFi software ensure you get that with excellent SSID advertising fetures.
  • HyperLocation Advertising– is made possible as you can choose the specific zone you want place your ads on.
  • Smart-Social Advertising – Instead of mindlessly spending money on spammy digital ads; brands like to spend their money on free Internet access to watch their customer loyalty grow. Muft WiFi advertising system let’s them invest in smart ads!

Looking for WiFi advertising Solutions? Visit our site: www.muftwifi.com