In this article we provide information on WiFi Advertising at Colleges in India.
In the past couple of years the free WiFi advertising industry has witnessed a dramatic rise in marketing spends.
To quickly understand how WiFi advertising works:
- User connects to WiFi
- User watches an advertisement
- User gets free Internet.
Yup, it’s that simple!
Now, free WiFi Advertising at colleges in India has been gaining a lot of traction mainly because of contextual targeting. It has paved the way to reach of to students of India from different industries.
For instance; banks and insurance services companies sponsor free WiFi Zones at an MBA or Business college. App startups target their WiFi advertising campaigns towards IT colleges. Similarly, a brand like Tata Motors would prefer place WiFi advertisements at a mechanical engineering college.
There are many industries available from advertisers to choose from; Engineering & IT, Social Sciences, Business, Arts, Design and Law Colleges to name a few.
Akshay Dua founder of Pocket Ads, an international mobile advertising agency, says – “Brands are constantly looking at ways to reach to young consumers. Young India loves being online and I believe free WiFi advertising is definitely the future of digital marketing in India.”
Mubashir Osmani, founder of Social Seety digital advertising agency says that “Our brands are now moving towards WiFi Advertising at colleges in India because it provides a higher brand recall . It’s simple! People remember brands that offer free WiFi!”
Although pricing for WiFi advertising at colleges in India still remains a bit higher than traditional digital advertising; it definitely provides a better customer experience.
Ronit Roy from Reprise Media calls it “The smart, social way to advertise”.
With so many brands enthusiastically moving towards WiFi advertising at colleges in India; we can be sure this medium of advertising will bring more students online!
If you would like to understand about how WiFi Advertising In India works – click here.
If you would like to view some creative WiFi advertising ideas – click here.
If you’re looking for a WiFi management software to place your own advertisements or would like to buy WiFi ad space at existing Muft (free) WiFi Zones – write to us, call us or simply drop by to get your technical, legal and business queries answered. Visit our site: www.muftwifi.com – Muft WiFi Networks – WiFi Advertising and Monetization