The WiFi Blog

WiFi Advertising Platform

wifi-advertising-platform

Muft (free) WiFi Advertising is the newest way to attract customers and reach out to the right audiences. Cisco predicts that more than 60% of all Internet traffic will be handled via WiFi in the next 4 years. What’s more? WiFi Advertising a billion dollar almost untapped industry. Most Governments welcome any idea that supports public Internet access; unlike selling ‘Internet’, free WiFi marketing requires lesser permissions. All you need is router + an internet connection + Muft WiFi Advertising platform; and you can create your own WiFi ad network.

Advertisers and ISPs love our WiFi advertising platform because

  • Excellent Brand Recall and Customer Experience – People remember you when you offer them free WiFi!
  • HyperLocation Advertising– is made possible as you can choose the specific zone you want place your ads on.
  • Smart-Social Advertisements – Instead of mindlessly spending money on spammy digital ads; brands like to spend their money on free Internet access to watch their customer loyalty grow.

PEOPLE LOVE FREE WIFI!

WiFi Advertising Platform - WiFi Advertising Software - Login Screen

 


How does Muft WiFi Advertising Platform work?

For End-Users:

WiFi Advertising Platform - WiFi Advertising Software

Muft WiFi’s user authentication process is simple for end-users and the advertisements are seamlessly integrated:

  1. Connect to WiFi
  2. Enter mobile number
  3. Watch ad
  4. Get one-time password by SMS
  5. Enjoy free WiFi for one session.
  6. Repeat after session is over.

After one session, the user will be disconnected and will receive the following notification on their phone:

“You have been disconnected. Please sign in again”

For software-users:

Starting a Muft WiFi Zone is super simple – all you need is an Internet connection from your local service provider and a Muft WiFi compatible router (or your own router configured with our firmware settings).

muft wifi routers

A Muft WiFi router when connected to any Internet connection produces Muft WiFi’s user authentication process as mentioned above (Connect-WatchAd-GetFreeWiFi-Repeat).

The following technological schema shows how robust our WiFi advertising platform is:

how much wifi zones work

Our WifF advertising platform is used by cafes, gyms, waiting rooms, clinics, salons and so on to power their own advertisements and track users on their WiFi zones.

Our WiFi advertising platform is also used by ISPs, agents and ad agencies who want to create their own network of ad-sponsored free WiFi hotspots at different locations including but not restricted to hotels, bus stops, airports and marketplaces.

The ad-spaces (and the WiFi zones) are managed with our online WiFi advertising platform. With this online software, you get a detailed (mobile number and access time) log of every user that accesses the WiFi service. Furthermore, you can target your ad campaigns to a specific router. These hyperlocal ads can be your own (native) or can be sold to 3rd party advertisers.

Muft WiFi management software screen shot

Buy or sell - muft wifi management software

 

 


400+ Muft (free) WiFi Zones are powered with Muft WiFi Advertising Platform – This idea is a compilation of our learning from digital (wifi) advertising in rural India with a team of 12 advertising agencies and their FMCG/Banking clients.

At present, the Muft WiFi advertising platform is used by advertising agencies, FMCGs for rural marketing, 45 Internet service providers and, a community over 1.5 million people across (12 states in) India, Botwana and Kenya who have spent 20 million hours at different ad-sponsored Muft WiFi Zones.

The technologies and our networks now makes it possible for us to start a rural wifi ad campaign at ANY location in India within 3 days.

Want us to partner with us to use our WiFi Advertising Platform? Want to create your own WiFi-ad network? Contact us via our contact form with your name and intent of use.