In this article we provide information on WiFi Advertising at Cafes in India.
In the past couple of years the free WiFi advertising at cafes in India has witnessed a dramatic rise in marketing spends.
To quickly understand how WiFi advertising works:
- User connects to (brand sponsored) WiFi SSID
- User watches a WiFi advertisement
- User gets free Internet.
Yup, it’s that simple!
WiFi advertising was restricted to places like airports; but now companies like Muft WiFi Networks are helping advertising agencies and companies push further into hyperlocal advertising; by providing solutions for WiFi advertising at Cafes in India.
WiFi advertising in Mumbai, WiFi advertising in New Delhi and WiFi advertising in Bangalore will the big markets for now – although this is soon going to move to tier-2 cities.
Example: Free WiFi Advertising at Cafes in India
Free WiFi Advertising at cafes in India is picking up mainly because it provides some features that traditional advertising networks cannot match up with; such as:
- Hyperlocal targeting – Being able to place router specific ads with accuracy of 100m radius.
- Contextual advertising – A great way to reach out to right audiences. For instance; It’s easy to reach out to book readers at a WiFi zone in book shop! Similarly, it’s easy to promote food offers at a restaurant/cafe Wifi zone!
- Provide a better customer experience – Who doesn’t love FREE INTERNET?
Akshay Gurnani from Schbang media, an international digital marketing agency, says – “Brands want to reach to specific audiences. Wifi advertising at cafes allows brands to profile their audiences much better.”
Example: Free WiFi Advertising at Cafes in India
Mubashir Osmani, founder of Social Seety digital advertising agency says that “Our brands are now moving towards WiFi Advertising at cafes in India because it provides a higher brand recall . It’s simple! People remember brands that offer free WiFi!”
Although pricing for WiFi advertising at cafes in India still remains a bit higher than traditional digital advertising; it definitely provides a better customer experience.
Ronit Roy from Reprise Media calls it “The smart, social way to advertise”.
With so many brands enthusiastically moving towards WiFi advertising at cafes in India; we can be sure this medium of advertising will bring more people online!
If you would like to understand about how WiFi Advertising In India works – click here.
If you would like to view some creative WiFi advertising ideas – click here.
If you’re looking for a WiFi management software to place your own advertisements or would like to buy WiFi ad space at existing Muft (free) WiFi Zones – write to us, call us or simply drop by to get your technical, legal and business queries answered. Visit our site: www.muftwifi.com – Muft WiFi Networks – WiFi Advertising and Monetization